Selected Experience

Proven Experience in High-Stakes Political Communications

CommsLytics is built on real experience at the center of major political communications and campaign operations in Kenya.

Our leadership has contributed to some of the country’s most significant political moments, including work with ODM Reloaded (2012), ODM Party / CORD Coalition (2013), and the Raila Odinga Presidential Campaign Secretariat (2017 and 2022), serving in senior digital communications leadership as Head of Digital Media. Beyond the presidential level, this experience extends to over a dozen Gubernatorial, Senatorial, and Parliamentary campaigns across multiple counties and election cycles, covering the full breadth of Kenya's competitive electoral landscape.

These assignments were shaped by high-pressure environments where message clarity, speed, coordination, and narrative discipline were essential. The experience gained across these campaigns now informs the strategic communications support we provide to political, public affairs, and institutional clients.

What This Experience Represents

Through this work, CommsLytics brings practical understanding of how to:

• build and maintain message discipline across large political operations

• coordinate digital communications in fast-moving and competitive environments

• support leadership positioning at national scale

• strengthen online narrative control during high-stakes moments

• align strategy, content, and digital execution around clear political objectives

Why It Matters

Political and institutional communications today require more than visibility. They require strategy, precision, and the ability to operate effectively when attention is high and narratives move quickly.

Our experience inside major campaign environments gives us a grounded understanding of what it takes to communicate with authority, respond with speed, and build digital systems that support leadership, credibility, and public influence.